Case Study: SafeRock’s Success with Planet Positive’s Fully Managed Polo Team
Overview
In collaboration with Planet Positive, SafeRock embarked on a strategic initiative to elevate their brand presence and forge high-value connections through the prestigious sport of polo.
By leveraging a fully managed polo team, SafeRock achieved not only sporting success but also significant business outcomes, with over £200 million in signed contract value and more than £1 billion in pipeline opportunities.
The Challenge
SafeRock sought a unique platform to amplify their brand visibility and engage with high-net-worth individuals and decision-makers in a luxurious yet relaxed setting.
They wanted to build relationships that would drive significant business opportunities.
Polo, with its blend of tradition, exclusivity, and global reach, emerged as the ideal solution. However, managing a polo team requires expertise, time, and resources, prompting SafeRock to partner with Planet Positive for a seamless execution.
The Solution
Planet Positive delivered a fully managed polo team for SafeRock, handling every aspect:
Team Management: Recruitment of top-tier players and horses, training schedules, and match strategies.
Event Organization: Coordination of logistics, hospitality, and branding at tournaments.
VIP Networking Opportunities: Exclusive access to polo’s elite circles, fostering valuable connections for SafeRock.
Sporting Achievements
Under Planet Positive’s management, the SafeRock polo team achieved remarkable success, enhancing their credibility within the sport:
Heyshott Cup Victory: SafeRock triumphed in the Heyshott Cup at Cowdray Park Polo Club, showcasing exceptional skill and teamwork (Press).
Tillington Trophy Win: The team further solidified their dominance by taking home the Tillington Trophy (Press).
These victories not only bolstered the team’s reputation but also elevated SafeRock’s brand within an elite community.
Business Impact
The polo initiative delivered unparalleled business results for SafeRock:
£200 Million in Signed Contracts: Leveraging polo’s unique networking environment, SafeRock successfully converted relationships into lucrative deals.
£1 Billion in Pipeline Opportunities: The initiative opened doors to future collaborations and contracts, providing a robust foundation for continued growth.
Enhanced Brand Equity: Participation and victories in prestigious tournaments reinforced SafeRock’s positioning as a trusted, high-performing brand.
Conclusion
SafeRock’s partnership with Planet Positive exemplifies how strategic engagement in elite sports can drive exceptional business outcomes.
By investing in a fully managed polo team, SafeRock not only achieved sporting glory but also unlocked significant business value, proving the power of polo as a platform for brand building and relationship development.
